Kategorie: Allgemein
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Feeling Ready
Lelord, François (2010). Hector and the Search for Happiness. Story behind the Passage First, you discover that happiness is the thing you experience every day while you keep looking for it. Then you discover that everything you do to make you happy depends on the stories you tell yourself about yourself. As soon as you…
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The Voice
Murakami, Haruki (2011). What I Talk About When I Talk About Running, 19. Story behind the Passage On some days, there are simply no words left. How often do you have to tell people that writing is vision, mission, and method at the same time? Haruki Murakami is one of those writers who writes about writing….
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Addiction
Röhr, Heinz-Peter (2009). Wege aus der Abhängigkeit: Destruktive Beziehungen überwinden, 133. Story behind the Passage Yesterday, someone repeatedly mentioned the problem of addiction in a meeting when talking about present-day media use, particularly social media. I said that addiction stops the minute you realize that you do not need the drug to make you happy — that…
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Book Of The Week Start Something That Matters
Mycoskie, Blake (2012). Start Something That Matters. Story behind the Book Choice Today’s pick is easy to explain because I chose it for my class on Social Entrepreneurship. The thing is, Mycoskie is NOT a social entrepreneur because he intentionally designed a for-profit-model when starting TOMS. What is social behind this is the mission: Mycoskie wanted…
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Writing Ads
Frome, Shelley (2009). The Art and Craft of Screenwriting: Fundamentals, Methods Advice from Insiders, 214. Story behind the Passage Yesterday in my Social Entrepreneurship class we talked about THINX and Miki Agrawal’s book. No worries, the semester is going to be over soon and I am not going to start that many more posts with…
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Book Of The Week The Time Of My Life
Swayze, Patrick, and Lisa Niemi (2009). The Time of My Life. Story behind the Book Choice There is no actor I identify so much with as Patrick Swayze. I know this sounds stupid because, after all, I never him, neither did I watch many of his movies. But his life path always fascinated me whenever I…
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Gatsby
Fitzgerald, F. Scott (1994/1926). The Great Gatsby, 188. Story behind the Passage Today I looked at the website of a colleague of mine from the U.S. Well, she is more of a successful role model in our business than a colleague. I looked at her work and I could see the American Dream behind it. What…
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Selling Lemons
Akerlof, George A. (1970). “The Market for ‘Lemons’: Quality Uncertainty and the Market Mechanism, 488. Story behind the Passage Again, I have to stress that I am losing track of all my blog topics. I swear I once thought about writing about the lemon paper above, which is a classic in economics. But I am…
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Moving Images Moving People
Schulz-Bruhdoel, Norbert (2005). Die PR- und Pressefibel: Zielgerichtete Medienarbeit: Ein Praxisbuch für Ein- und Aufsteiger, 134. Story behind the Passage There are so many things that entrepreneurs learn on their journey. One is: You never know what the day brings when you get up. That is quite a dumb statement, of course, because it applies…
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Karl
Sahner, Karl (2009). Karl, 181. Story behind the Passage Karl Lagerfeld is one of my biggest roles models. There you go — now it is out. He is one of the few people on this planet who really walked the talk and he resisted all mainstream ideas and temptations. Sure, it is tempting to satfisfy your ego with…